Social Media Content Calendar

Help Second Chance Studios get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Second Chance Studios
New York, NY, USA
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Second Chance Studios
New York, NY, USA

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Posted May 17th

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Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

We need help creating a 4-week content calendar to kickstart our Instagram engagement, including graphics and copy (20 posts).

What We Have In Place
  • We currently have brand guidelines and a folder of images, which should make it easy for you to get started. We also have a clear idea of some potential campaigns and content sources, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to use the hours saved towards building our program for formerly incarcerated individuals.

We are a nascent nonprofit in the middle of fundraising $1.5M. This project is important because it will allow us to streamline marketing efforts and use the hours saved towards building our program for formerly incarcerated individuals.

Project Plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Second Chance Studios
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Our Mission

Second Chance Studios is a nonprofit digital media company that trains and employs formerly incarcerated people.

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